Headscape
Creating attractive, usable websites
client: Lancaster University
Consistently rated among the top 10 UK universities, Lancaster University has a distinctive set of values, culture and environment that set it apart from other universities.
In an increasingly market-driven higher education sector, the new Lancaster website focuses on student recruitment. The colour scheme of the site aims to combine associations of community and approachability with activity and dynamism.
What we did on this project:
- Design
- Influenced by Web 2.0 design styles, the design makes use of white space and a variety of heading and emphasis styles to create a highly readable site.
- Design testing
- In order to avoid design by commitee Lancaster wisely chose to use design testing as a way to dictate the sites look and feel. The designs were tested for emotional response and informational emphasis using users from the proposed target audience.
- template development
- The templates were implemented using modern best practices for tableless layout using web standards, with browser and printed page layouts controlled using CSS.
This page is an accessible version of the main Headscape website. For the full interactive experience visit our homepage.