University of Glasgow
The University of Glasgow is an ancient and highly respected institution. It also carries out innovative research and is located in a vibrant city. The greatest challenge for the redesign was to capture the history of the institution while still promoting that Glasgow is a modern, forward-thinking University.
We assisted with the research process, interviewing stakeholders to discover requirements and priorities, and with the development of the information architecture. Based on inputs from a wide range of sources, Headscape has created a new design concept and page templates for integration by the Glasgow web team.
We experienced a usage spike in many areas of the site immediately after launch. Over 6 weeks [3 before and 3 after the launch] we have noted a 33% increase in external visitors to our postgraduate research opportunities, and a 10% drop in visits to /services. This is exactly what we we’re after. We're still collating user feedback but on the whole this has been positive, especially from those in our key core audiences. We also checked for any tweets regarding the redesign, and these were wholly positive: one stating that it made them 'proud to be a graduate'.
Craig Easton Web Team Lead
Visit the University of Glasgow website or view more case studies.