Web Design

When you work with Headscape on a web design project you won’t just brief us and wait for the results.

We have a design process that is collaborative and evolutionary. We start by understanding your objectives, your audiences and your brand. Our designer’s first response will be with moodboards that reflect possible design directions.

Moodboards

Moodboards get the conversation going between designer and client.

Moodboards combine examples of colour palette, imagery and typography. They often contain design elements grabbed from other websites that illustrate possible approaches.

Moodboard

We like moodboards because they help us to work together with our clients to identify the character of a design look and feel before we move on to detailed page designs. Moodboards get the conversation going between designer and client.

Wireframes

Designing a website is a whole lot more than designing something that looks good and reflects branding. As an interactive product a website needs to support intuitive and pleasurable user experiences.

Wireframe

We use wireframes to work out what will appear on pages, how it will be labelled and the relative emphasis on different elements. Often we will start wireframing interactively with a client using good old-fashioned pen and paper. Wireframing helps to bring focus to objectives, priorities and calls to action.

You can read more about our information architecture work.

Page mock-ups

Once we’ve identified the character and personality of a design direction and we have some wireframes we start to mock-up page designs.

There should be no big “ta da!” unveiling moment.

By now there should be no major surprises, no big “ta da!” design unveiling moment. The personality of the site and the objectives and priorities for different page types have already been defined.

Mockup design

Often we help with the presentation of designs to senior management by illustrating the process, showing the options and explaining how decisions we’ve made relate to business objectives and user requirements. What we won’t do is ask senior management “so, what do you think?”.

Testing

Testing is good. No matter how pleased we all are with the design, it is still good to get some independent input. Testing need not be expensive and it doesn’t need to involve lots of people or lots of time and effort.