We do our research
We like prospective clients who are willing to talk about what it is they want to achieve in their web projects. Often, even before we’ve responded to a brief we will have explored some options, thrown in some ideas and unearthed some nuances in what it is our prospective client wants to achieve. That’s how we like to work.
Research and analysis
We will typically start projects with a research phase. Often this will involve talking to stakeholders in one-to-one meetings, reviewing analytics and talking to the people who look after the website.
We seek to gain as much insight as we can into the real objectives an organisation has for its site and understand what different target audiences will want.
We understand your business using:
- Expert review – where we examine the effectiveness of an existing site covering criteria such as: usability, accessibility, visual design, information architecture and content.
- Heuristics review - where we assess an existing site against a series of pre-defined criteria or heuristics. This process helps to identify weaknesses that need addressing, while also providing a basis for comparing a web presence with the competition.
- Competitor analysis - where we identify what the competition is doing well so it can be emulated or built upon and what the competition is doing badly so that lessons can be learnt and opportunities exploited.
- Stakeholder interviews - where we talk to stakeholders across an organisation so ensuring that the aspirations, objectives and requirements of the entire business are factored into project.
- Stakeholder workshops - where we begin the creative process through collaborative wireframing and information architecture exercises.
We understand your users through:
- Site usage analysis - where we can gain insights into historical user behaviours particularly in relation to calls to action.
- User surveys - where we can access large numbers of users to test theories and recommendations.
- Persona development - where we turn abstract user groups (e.g. single mums) into fictional individuals you can associate with (e.g. Jan, the single mum). Personas contain information on the person’s personality, background, Internet usage and reason for visiting the site. They are an invaluable tool not only for the designer, but also for anybody making decisions about the site or writing content.
Ultimately, we are attempting to paint a picture of what a successful website will achieve. This is often realised through the careful creation of calls to action that can be specifically measured against success criteria and KPIs.